Portfolio of Work

In the war of establishing herd immunity, developing a vaccine is only half of the battle. Despite many attempts at traditional policy approaches, such as government subsidy, we still fail to uptake the flu vaccination rate.

At the heart of this policy failure are consumers’ irrationality. Individuals often perceive flu and vaccines with misinformation and bias. They generally worry about vaccine safety, underestimate their risk of infection, and often fail to follow through on their best intentions. 

The key to win the battle is figuring out how to leverage behavioral change techniques to encourage and motivate Americans to make healthier choices.